Jul 18, 2010
Social Media : Consumer Engagement and Business
Categories: Technology
The presence on Twitter, Facebook, YouTube and Foursquare not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. There are some case studies mentioned here : http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/