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U.S. Government Wants Classification for Search Marketers
You can be part of an important and exciting task force for SEMPO, to help the US Government understand and document the job classification that includes search marketing expertise. Among its many uses, it will allow those in the Search Industry to bid more easily on government contracts.
The US Department of Labor (US DOL) asked SEMPO to help them find industry experts and professionals who can assist in the creation of a new O*NET classification for Search Marketers through an Occupational Expert Questionnaire.
Beyond easier bidding on government contracts, how will this classification benefit Search Marketers?
Kathy: I think the DOL initiative will lead to a better understanding of what jobs in the Search industry entail and provide a level of legitimacy to the profession. Many businesses still don’t understand Search and its many facets. This classification provides a tool for businesses that hire or contract Search professionals. It can also aid those individuals who perform many of the related tasks as part of their current jobs.
Search is the most common phenomenon on the internet, if anyone tries to buy or think about something, they will prefer to search first. In every sector websites are getting huge traffic from search engines. If people are not aware about your website and product then the search engines help them to provide more information about your product and if your website is coming on top of the list for the users query then you can get direct customers on the websites.
Google search share increases by 2 percent while Yahoo search share slips 1 percent and Bing Slips 2 %.
| Percentage of U.S. searches among leading search engine provider | |||
| Domain | March 2010 | April 2010 | Month-over-month percentage change |
| www.google.com | 69.97% | 71.40% | 2% |
| search.yahoo.com | 15.04% | 14.96% | -1% |
| www.bing.com* | 9.62% | 9.43% | -2% |
| www.ask.com | 3.44% | 2.18% | -37% |
| Note: Data is based on four-week rolling periods (ending March 27, 2010, and May 1, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only. | |||
| *This includes executed searches on Bing.com but does not include searches on Club.Live.com. | |||
| Source: Experian Hitwise | |||
Automotive, Business and Finance, Entertainment, News and Media, Shopping and Social Networking sectors shows double digit increase in traffic from search engines. US industries are getting great traffic from Google.
| Percentage of U.S. upstream traffic from search engines among verticals | |||||||||
| Yahoo! Search | Bing** | ||||||||
| Domain | April 2009 | April 2010 | Year-over-year percentage change | April 2009 | April 2010 | Year-over-year percentage change | April 2009 | April 2010 | Year-over-year percentage change |
| Automotive | 20.25% | 22.46% | 11% | 4.16% | 4.44% | 7% | 1.46% | 2.84% | 95% |
| Health | 33.88% | 31.79% | -6% | 5.99% | 4.87% | -19% | 1.93% | 3.96% | 105% |
| Shopping | 17.28% | 19.94% | 15% | 3.71% | 3.87% | 4% | 1.26% | 2.52% | 100% |
| Travel | 27.91% | 29.72% | 6% | 4.92% | 4.34% | -12% | 1.82% | 3.12% | 71% |
| Note: Data is based on monthly upstream traffic from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only. | |||||||||
| **This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com. | |||||||||
| Source: Experian Hitwise | |||||||||
Google Added Search by Location or Local Search Option to refine your searches with the “Nearby” tool in the Search Options panel. It makes easy to search geographically to any hotel, college, restaurant etc in your local area.
Yahoo is going to implement Import Campaigns feature in the Yahoo search marketing with this you can be able to import your Google Adwords Campaigns into Yahoo search marketing campaign. Advertisers can simply upload files by “Import File” option after this a summary of the information will be provided with the assumptions and warnings related to the file being uploaded.
Today if you want to capture the market then with global market you have also take serious account on the local market. If you have local store in the city and your business will get boost through it. You can list your store in local search of Google and other search engines through business listings and your services, products and shop will be shown as Local business results for “keyword”. You can also add map and path to your local business. You can register your store address and phone number to get direct customers.
SEM Tools and Sites for the Promotion and Monitoring:
There are so many tools that will help you to implement your SEO/SEM/SMO activities. With these tools you will synchronize your work, so you must have to be master on how to use these tools? From keyword research, competitor analysis to traffic and revenue analysis these are very helpful at every stage of the SEM life cycle.
Most of these tools are available online for free. SEO services
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